Modis Design supports JETRO’s Invest Japan platform with bilingual interviews and messaging that connect business leaders to opportunity
Creative Services Digital Content
Industry
Fill this
Duration
Fill this
JETRO (Japan External Trade Organization) is a government-related organization that promotes foreign direct investment (FDI) into Japan and helps Japanese companies expand abroad. As part of its mission to position Japan as a compelling destination for investment, innovation and collaboration, JETRO maintains a global-facing platform highlighting success stories and expert perspectives from business leaders operating in Japan.
Over the course of two years, Modis Design supported this initiative through end-to-end content development—conducting interviews, crafting web content and delivering bilingual messaging that reflects JETRO’s mission and the real-world experiences of foreign and domestic business leaders.
JETRO’s goal was to create high-quality, authentic content that would showcase Japan’s strengths as an investment destination—while offering actionable insights to overseas companies considering expansion.
The challenge was to capture the voices of business leaders operating in Japan and highlight both success stories and expert perspectives in a way that felt relevant, credible and timely. Modis Design worked closely with JETRO to deliver this content at scale: preparing for and conducting bilingual interviews, drafting articles in both English and Japanese and supporting social and video messaging. As the project expanded, Modis also contributed coverage of domestic trade events and exhibitions.
From online interviews with founders of global tech firms to in-person meetings at trade fairs across Japan, Modis Design played a central role in shaping the voice of JETRO’s Invest Japan content.
Across two key series—Expert Perspectives and Success Stories—we supported the development of bilingual articles designed to inform, inspire and guide overseas investors and business leaders considering Japan as a destination for growth.
Our responsibilities included researching featured companies, planning and conducting interviews in either English or Japanese, and transcribing and drafting the final content with JETRO’s key messaging in mind. We tailored each story to emphasize the strategic benefits of investing in Japan—whether that meant access to talent, cutting-edge R&D, or collaborative support from JETRO and local partners.
As the project expanded, we also handled coverage of domestic events, gathering on-the-ground perspectives from international participants at trade fairs and industry showcases across Japan. Our bilingual approach enabled seamless interviews and timely, high-quality written deliverables, regardless of language or sector.
Each article was crafted with a clear narrative structure and attention to JETRO’s broader goals: to convey Japan’s openness to global partnerships, its innovation across industries and its appeal as a long-term business base.
Over the course of the engagement, Modis provided:
・Interview planning and coordination with CEOs, founders and executives from foreign and Japanese companies
・Bilingual interviews conducted online and on-site, tailored to subject and industry
・Full transcription and article drafting, incorporating JETRO messaging on FDI, innovation and cross-border partnership
・Copywriting and localization in both English and Japanese for web articles and supporting materials
・Social media and short-form content creation for use alongside video or event coverage
・Coverage of domestic trade fairs and industry events, including same-day write-ups, multilingual interviews and photo capture
The content produced through this partnership helped bring JETRO’s mission to life—showcasing Japan’s value as an investment destination through the voices of real business leaders. From multinational CEOs to emerging startups, the interviews highlighted how companies navigate the Japanese market, the support they’ve received and the innovations they’ve contributed to.
With each article crafted in both Japanese and English, the content helped JETRO speak effectively to both domestic and global audiences. Modis’s ability to handle research, interviews and writing across sectors and languages contributed to a smooth, scalable process that supported JETRO’s communications goals.
We help organizations turn real-world insight into globally resonant storytelling.
Contact us →
