Modis Design helps Takeda capture the impact of the Healthcare Café through video and storytelling for a global audience
Creative Services Video Production
Industry
pharmaceutical
Duration
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Takeda is a global values-based R&D-driven biopharmaceutical leader headquartered in Japan. With a presence in over 80 countries, the company is committed to bringing better health and a brighter future to people worldwide through leading innovation in medicine.
Patients are at the heart of Takeda’s mission, and the company continuously seeks ways to ensure their voices are meaningfully reflected across the research and development lifecycle.
In recent years, this commitment has taken shape through initiatives like the Patient Engagement (PE) Guidebook and the Healthcare Café—platforms that enable open ongoing dialogue between patients, researchers and stakeholders from the earliest stages of drug discovery.
Takeda had already made significant strides in patient engagement in Japan, but sought a powerful way to share these efforts externally—particularly the concept and outcomes of the Healthcare Café.
The initiative brought patients, researchers and advocacy groups together in an open forum designed to spark dialogue, empathy and innovation. To communicate the value and impact of this program, Takeda partnered with Modis Design to create a concise emotionally resonant video and accompanying web content.
The goal was to express the essence of the Healthcare Café and its alignment with Takeda’s patient-first values using real voices and authentic storytelling.
The Healthcare Café is more than an event—it’s a space where the future of patient-centered drug discovery takes shape.
For Takeda, it represents a tangible commitment to integrating patient perspectives at the earliest stages of research. With roots in Japan and global implications, the Healthcare Café needed to be communicated in a way that was intimate yet strategic, heartfelt yet aligned with the company’s vision.
Initially scoped around the Patient Engagement (PE) Guidebook, the project’s focus quickly evolved to highlight the Healthcare Café as a living example of those principles in action. We collaborated closely with Takeda’s R&D and corporate communications teams to develop a short modular video that could engage a global audience—while also resonating deeply with internal stakeholders.
From planning and storyboarding to on-site filming, transcription, scripting and post-production, we led the project from end to end. Interviews with key figures—including R&D leaders and a representative from a patient organization—were complemented by footage captured on location at Takeda’s Tokyo headquarters and the Healthcare Café venue. The tone centered on empathy and connection, aligned with Takeda’s core values that prioritize the patient first, followed by trust, reputation and business.
The video was paired with written content that together form a compelling narrative for reaching both internal and external audiences. While it was initially shared through social channels to spark early engagement, it now resides on Takeda’s Our Stories platform as a tool for broader awareness and alignment around patient engagement.
Modis Design oversaw the entire video production process in both creative and logistical capacities. This included:
・Initial planning and storyboard development
・Coordination of interviewees and shoot locations
・Full video shoot at Tokyo Global HQ and Shonan iPark
・Transcription and scripting based on patient-centered messaging
・Multilingual subtitling (Japanese/English) and motion graphics
・Selection and approvals of additional stock footage
・Multiple editing rounds and final delivery
The storyboard followed eight chapters, from early-stage patient engagement to the future vision of the Healthcare Café. Interviews with R&D leaders and patient representatives were intercut with B-roll of the café, daily life scenes and subtle on-screen text.
Each section reinforced key messaging tied to the company’s broader communication themes—highlighting its values, unique approach to innovation and commitment to improving lives.
CUSTOMER TESTIMONIAL
Customer Name / Role
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From planning and storyboarding to on-site filming, transcription, scripting and post-production, we led the project from end to end. Interviews with key figures—including R&D leaders and a representative from a patient organization—were complemented by footage captured on location at Takeda’s Tokyo headquarters and the Healthcare Café venue.
The tone centered on empathy and connection, aligned with Takeda’s core values that prioritize the patient first, followed by trust, reputation and business.
The video was paired with written content that together form a compelling narrative for reaching both internal and external audiences. While it was initially shared through social channels to spark early engagement, it now resides on Takeda’s Our Stories platform as a tool for broader awareness and alignment around patient engagement.
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